JEFFERSON — It’s a new day at Rite Aid.
The company is making major changes to its stores and plans to spend $700 million over the next two years, company officials said Thursday.
“Rite Aid is rebranding, getting a new logo,” said Patty Davis, an employee at the Jefferson Rite Aid. “The old logo was red, white and blue, this one is blue and green.”
Rite Aid’s Director of Public Relations, Chris Savarese, said passersby will notice the rebranding on the facade of the stores.
“We are launching stores of the future,” he said.
While the company has been reorganizing for years, Chief Executive Officer Heyward Donigan said in a prepared statement that she was hired in August to grow the company, which is based in Camp Hill, Pa., and has more than 2,400 drugstores across 18 states.
Officials at Rite Aid call the new rebranding “Rx Revolution.”
Changes at Rite Aid in Jefferson start with the new logo but also includes an overhaul in merchandise, implementing workflow changes, re-engineering how the entire pharmacy team works, changing work space, hiring more technicians and digital updates.
New remodeled stores will include an open counter for pharmacists to easily step out and interact with customers.
Plans include overhauling all of its stores but it will be a multi-year process.
The company plans to open nine pilot stores in the future and renovate around another 65 by the end of the fiscal year of 2021.
Rite Aid was founded by Alex Grass in 1962 in Scranton, Pa., as a health and beauty store, originally called Thrift D Discount Center. The company changed its name to Rite Aid Corporation in 1968, according to its website.