Let us reflect on Valentine’s Day. How did you do? Did you spend a lot on your sweetie?
According to a marketing survey more than a third of you — OK, us — didn’t spend a cent on Valentine’s Day.
(The survey said nothing about the after Valentine’s chocolate sales that begin today, which is when I spend my loving loot. It may be wrapped in red foil or doused in pink food coloring, but chocolate is chocolate, and getting it cheaper tastes better.)
The survey released this month by Offers.com claims that here in Ohio, 44 percent of us spend $1 to $50 on our Valentine, 35 percent of us spend nothing and 14 percent spend $101 to $150.
We’re a bunch of cheapskates. I mean, sensible, thrifty people.
That leaves 7 percent — those about to get engaged, or the guys in big trouble who need impressive apology gifts — to fling more than $150 in the path of Cupid’s arrows.
Online.com says we Ohioans also know how to shop deliciously. Forty-four percent of us buy chocolate or other candy.
Among the less useful gifts, it’s jewelry, 10 percent, and flowers, 9 percent.
Oh, but it can’t be just any candy. A survey from CandyStore.com collects retail data to know exactly what kind of sweetness we crave in each state.
In Ohio, we’re all about the heart-shaped boxes of chocolate. That’s followed by conversation hearts in second and Wild Berry Skittles as third choice.
Pro tip: There’s a reason No. 1 is No. 1.
Do your taste buds fancy a different treat? Then you needed a Valentine from another state. Not from Indiana or New York — they love their heart-shaped boxes, too — but maybe Pennsylvania, Iowa or Idaho (M&Ms), or South Dakota, Delaware or Arkansas (Hershey’s Kisses), or perhaps Wyoming (chocolate roses).
Pro tip: Stay away from Alabama. The No. 1 ‘Bama treat is candy necklaces, followed by conversation hearts. Boxes of chocolate rank third, according to CandyStore.com.
A separate survey released by Offers.com asked sweet-toothed sweethearts to name their favorite type of treat. The results: Pretty much, if it starts with the letter “C” and isn’t celery, you’re good.
Nationally, it’s chocolate, 27 percent; champagne, 9 percent; cupcakes, 7 percent; candy hearts, 6 percent; cookies, 6 percent; and cinnamon hearts, 4 percent.
Oddly, that left 52 percent — that’s right, more than half — of the respondents claiming they preferred no sweets on Valentine’s Day.
This could explain why 35 percent of us spend nothing for Valentine’s Day — what’s the point?
(My guess is the other 17 percent who spent money on the no-treats people know they’ll get to eat the box of chocolates themselves.)
Whatever you chose, even if it was nothing, it’s important for your sweetie to know that you could have done worse. Really.
I have in my hand another survey, this one from British-based Beaverbrooks the Jewellers, as reported by the Daily Mirror in London. According to Beaverbrooks, 56 percent of women surveyed have been disappointed with the tokens of affection presented to them on Valentine’s Day.
Suspect gifts included a tin of baked beans, an ironing board cover, a screwdriver set, a wheelbarrow, a single tea bag, a sausage roll, a plastic sheep, a toy snake, shaving cream, a live tarantula and a flashlight.
Pro tip: If you have one or more of the above gifts ready to give on Valentine’s Day, there are great sales on Valentine’s Day gifts now. There may still be time to salvage your relationship, dignity and possibly your life. Heart-shaped box of chocolates. Go. Now.
However much you spent on whatever you chose, I hope you had a happy, sweet — and safe — Valentine’s Day.
send cole love notes — or better yet, chocolate — at, the Burton W. Cole page on Facebook or @BurtonWCole on Twitter.