The Star Beacon; Ashtabula, Ohio

Local News

February 22, 2013

GOTL puts itself on the map

GENEVA-ON-THE-LAKE —  So this tourist comes wandering into one of the shops on The Strip at Geneva-on-the-Lake and asks for a map of the place.

The guy behind the counter looks at the tourist with bewilderment and says, “Whata ya mean? This is it. This is the only road in town.”

Marge Milliken of the village’s convention and visitors bureau said that scenario happens every summer, when thousands of tourists descend upon the village in search of nostalgic fun, food and wine. While the visitor’s bureau annually publishes a guide to The Strip’s attractions, the publication begged for a map to the place.

On Thursday, Milliken and many other Geneva-on-the-Lake tourism professionals joined up with the Ashtabula County Convention and Visitors Bureau to unveil the village’s new map-based 2013 visitors guide. The unveiling was held at the Lodge and Conference Center.

“We worked three years to go from a booklet to this map concept,” Milliken said. “The tourists are always asking us, ‘Do you have a map?’”

Nearly one-quarter of the 2013 fold-out guide is a stylized map of the village, with businesses, landmarks and entertainment hot spots creatively interpreted by illustrator David Slablek. The attractions are referenced by number to an amenities chart. Some of the advertisers include a coupon as part of their pitch to the tourists.

Jacklyn Krysa of the ACCVB assisted with the map project, production and printing of which was funded by advertising partners featured in the guide. Krysa said 50,000 guides were produced in preparation for the 2013 tourism season.

“I am predicting that Geneva-on-the-Lake will definitely run out of the 50,000,” Krysa said. “I am predicting that the village will print 75,000 of them next year.”

In addition to being available throughout the village, the guides will be mailed to every person who requests the ACCVB’s 2013 visitor’s guide. The 96-page, full-color guide features a colorful slice of the Geneva-on-the-Lake map on its back cover while the front features a colorful vineyard image at harvest.

Text Only
Local News
Canoe Race and Ashtabula Easter Events
Good Friday Cross Walks and Easter Egg Hunts
Spring Comes Alive
Ashtabula Spring Cleaning
The Taping of the Teacher: A sticky Sitation
Saturday Fun in Ashtabula County March 22, 2014
American Red Cross Ashtabula County Heroes Breakfast
Rotary Club Dodge Ball Tournament
18th Annual Polar Bear Plunge at Geneva State Park
End of year weather extremes
Christmas 2013
Harpersfield Barn Fire
Route 11 Rescue Plymouth Township
Ashtabula Fire
House Ads
AP Video
NDN Video
Peeps Launched into Outer Space Viral: It's Not Pitbull - It's Amy Poehler! Recycling Highlights for Earth Day Stephen Colbert Dishes With Letterman NYPD's Twitter Request For Photos Backfires New HBO Go Commercials Capture Awkward Family TV Watching Raw: Leopard Bites Man in India Rise of the Milkbots Jenna Dewan-Tatum Strips Down TRENDING: Brian Williams Raps 'Gin and Juice' on ‘Tonight Show’ Middle School heroes rescue students from burning bus WHOPPER OF FISHING STORY: Florida man catches massive Mako shark Maks Chmerkovskiy's "DWTS" Meltdown The many faces of Mike Woodson Ape Builds A Fire And Toasts Marshmallows In Amazing BBC Video Manchester Utd sack manager David Moyes "RHOA's" Dramatic Brawl High school, College Drug Ring Busted In Montgomery County High Court to Hear Dispute of TV Over Internet Raw: Keflezighi, Jeptoo Win Boston Marathon