The Star Beacon; Ashtabula, Ohio

Local News

February 22, 2013

GOTL puts itself on the map

GENEVA-ON-THE-LAKE —  So this tourist comes wandering into one of the shops on The Strip at Geneva-on-the-Lake and asks for a map of the place.

The guy behind the counter looks at the tourist with bewilderment and says, “Whata ya mean? This is it. This is the only road in town.”

Marge Milliken of the village’s convention and visitors bureau said that scenario happens every summer, when thousands of tourists descend upon the village in search of nostalgic fun, food and wine. While the visitor’s bureau annually publishes a guide to The Strip’s attractions, the publication begged for a map to the place.

On Thursday, Milliken and many other Geneva-on-the-Lake tourism professionals joined up with the Ashtabula County Convention and Visitors Bureau to unveil the village’s new map-based 2013 visitors guide. The unveiling was held at the Lodge and Conference Center.

“We worked three years to go from a booklet to this map concept,” Milliken said. “The tourists are always asking us, ‘Do you have a map?’”

Nearly one-quarter of the 2013 fold-out guide is a stylized map of the village, with businesses, landmarks and entertainment hot spots creatively interpreted by illustrator David Slablek. The attractions are referenced by number to an amenities chart. Some of the advertisers include a coupon as part of their pitch to the tourists.

Jacklyn Krysa of the ACCVB assisted with the map project, production and printing of which was funded by advertising partners featured in the guide. Krysa said 50,000 guides were produced in preparation for the 2013 tourism season.

“I am predicting that Geneva-on-the-Lake will definitely run out of the 50,000,” Krysa said. “I am predicting that the village will print 75,000 of them next year.”

In addition to being available throughout the village, the guides will be mailed to every person who requests the ACCVB’s 2013 visitor’s guide. The 96-page, full-color guide features a colorful slice of the Geneva-on-the-Lake map on its back cover while the front features a colorful vineyard image at harvest.

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