The Star Beacon; Ashtabula, Ohio

Local News

June 20, 2013

Public invited to see new Ashtabula County logo, branding

GENEVA-ON-THE-LAKE — Mark Winchell is ready for the big reveal.

Winchell, director of the Ashtabula County Convention and Visitor’s Bureau, will “lift the white sheet” on the county’s new, “unified” branding on Friday at the Lodge and Conference Center at Geneva-on-the-Lake.

The hour-long event, which is open to the public, will be at 2 p.m. in Ballroom C.

“We are so excited to unveil this branding and to really show what this means for the county, tourism and local economic development,” he said.

The branding, which was developed through an in-kind donation from international design firm LPK Marketing with support from the Ashtabula County Civic Development Corporation, ACCVB, and Ashtabula County Nature Conservancy, will serve as an all-inclusive brand and be tailored to each individual organization or industry, Winchell said.

“The development of this brand was a two- year process,” he said. “The economic steering committee, and  CDC held tourism summits and the need for one comprehensive county brand continued to rise to the top of the priority list again and again.”

The branding can be used by local businesses and to help bring businesses and industry into the county, Winchell said.

“This brand will be something we can use from commissioners, the visitor’s bureau, businesses — we can make this a countywide brand for countywide usage,” he said.

Winchell said the visitors bureau will work with the local organizations and businesses to tailor the logo to their needs. Businesses and organizations can put the logo on their websites and link it back to the visitor’s bureau website.

The big brand reveal has Winchell excited.

“We are holding this reveal so people can see what the new branding looks like,” he said. “We will have T-shirts, beach balls, all sorts of stuff with the new logo on it. We want to show people what this entails and how they can use this branding. We are ready to lift up the big white sheet on this and have everyone take a look at it and give us feedback.”

For more information on the new branding and how it can work for local businesses and organizations, email mwinchell@visitashtabulacounty.com or visit www.VisitAshtabula County.com, or follow at www.Twitter.com/VacationInAshCo or “like” www.Facebook.com/ashtabulacountyconventionvisitorsbureau.

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