Mark Winchell is ready for the big reveal.
Winchell, director of the Ashtabula County Convention and Visitor’s Bureau, will “lift the white sheet” on the county’s new, “unified” branding on Friday at the Lodge and Conference Center at Geneva-on-the-Lake.
The hour-long event, which is open to the public, will be at 2 p.m. in Ballroom C.
“We are so excited to unveil this branding and to really show what this means for the county, tourism and local economic development,” he said.
The branding, which was developed through an in-kind donation from international design firm LPK Marketing with support from the Ashtabula County Civic Development Corporation, ACCVB, and Ashtabula County Nature Conservancy, will serve as an all-inclusive brand and be tailored to each individual organization or industry, Winchell said.
“The development of this brand was a two- year process,” he said. “The economic steering committee, and CDC held tourism summits and the need for one comprehensive county brand continued to rise to the top of the priority list again and again.”
The branding can be used by local businesses and to help bring businesses and industry into the county, Winchell said.
“This brand will be something we can use from commissioners, the visitor’s bureau, businesses — we can make this a countywide brand for countywide usage,” he said.
Winchell said the visitors bureau will work with the local organizations and businesses to tailor the logo to their needs. Businesses and organizations can put the logo on their websites and link it back to the visitor’s bureau website.
The big brand reveal has Winchell excited.
“We are holding this reveal so people can see what the new branding looks like,” he said. “We will have T-shirts, beach balls, all sorts of stuff with the new logo on it. We want to show people what this entails and how they can use this branding. We are ready to lift up the big white sheet on this and have everyone take a look at it and give us feedback.”
For more information on the new branding and how it can work for local businesses and organizations, email firstname.lastname@example.org or visit www.VisitAshtabula County.com, or follow at www.Twitter.com/VacationInAshCo or “like” www.Facebook.com/ashtabulacountyconventionvisitorsbureau.
Mark Winchell is ready for the big reveal.
- Local News
Results in for preliminary third-grade reading test
While more than a third of Ohio third-graders failed the state reading test in October, local administrators say the scores are normal and will drastically improve by the spring.
Salvation Army struggles to stretch resources
The soup kitchen is hurting, but the food pantry is booming.
Huron Primary School second graders learn about hydroponic gardening
The second-grade students in Stephanie Rohl's classroom at Huron Primary School didn't quite know what to expect when classmate Emily Shaw asked if she could teach them about hydroponic gardening.
Ashtabula County commissioners reluctant to support airport project
Ashtabula County commissioners agreed, but have not passed a resolution in support of a proposed runway expansion project at the Northeast Ohio Regional Airport.
Firefighters battle Geneva fire in the freezing cold
Firefighters battled more than a house fire Wednesday as Mother Nature blew in snow and temperatures in the low 20s.
Rock Creek Elementary collaboration brings Christmas to local families
Rock Creek Elementary School has partnered with the community to bring Christmas to low-income families.
No dog for Victims of Crime
Ashtabula County Commissioners have denied the Victim’s of Crime Office’s request for a facility dog.
Conneaut I-90 work now at the finish line
More than two years in the making, a monumental Interstate 90 repair project in Conneaut is at its end, according to the Ohio Department of Transportation.
Conneaut on verge of owning old factory
City officials in Conneaut say they are ready to launch legal action that could turn a controversial commercial building into municipal property.
Tax-haunted running mate quits guv’s race
A Democratic lieutenant governor candidate in Ohio who faced hundreds of thousands of dollars in state and federal tax liens dropped out of the race Tuesday, saying his financial troubles were taking away from debate on important policy issues.
- More Local News Headlines
- Results in for preliminary third-grade reading test