The 2013 Historic Geneva Downtown Sidewalk Sale will be from 10 a.m. to 5 p.m. on Friday, July 26, and Saturday, July 27, rain or shine.
This annual event is sponsored by the Geneva Business Association as a showcase of the wide variety of products and services available at businesses near the intersection of Route 534 and Route 20. This outdoor sale has been held in downtown Geneva since the 1950s.
This year’s theme is "Christmas in July-Bargains for every season."
Some of the activities this year include an outdoor concert by Mary Taylor-Brooks on North p.m. Brooks plays vintage country, rock, and rockabilly. There will be a radio remote live broadcast from the center of downtown Geneva Saturday from noon to 2 p.m.
Santa and Mrs. Claus will be seen that afternoon passing through Geneva July 27 on their way to their summer vacation at Geneva-on-the-Lake.
Eighteen businesses have indicated they will participate in the Sidewalk Sale. Most merchants will be offering merchandise on outdoor bargain tables at deep discounts, just as Geneva merchants have traditionally done since the annual sidewalk sale was originally held in the 1950s.
Several local restaurants are planning to offer food specials served outside in front of their places of business.
Some of the businesses at the event are: Lucky Duck Antiques, The Sewing Basket, Catherine's Christmas hosted by Rapid Photo, Eco-Smart Consignment, The Green Leash, Driftwood Inspirations, Rees' Corner Store, Inglesia Circulo de Oracion Cristiana, Central Hardware, Earth's Natural Treasures, Comfort Supply, East West Brew House, Grand Valley Soap Co., Victoria's Country Corner, Coconuts Tiki Grill, Luisa's Mexican Grill, Major True Value, and Broadway Antiques & Collectibles.
The Geneva Business Association also uses the annual Sidewalk Sale to provide fund-raising opportunities to selected non-profit organizations, which are invited to use available space downtown.
This year the VFW Women's Auxilliary and the Blue Star Mothers of America Chapter 57 will hold bake sales and raffle off a puppy and a kitten in front of Watkins and Keyerleber Insurance.