The Star Beacon; Ashtabula, Ohio

Local News

March 10, 2013

Geneva’s new health food store is eclectic and unique


GENEVA — Another goal of the owners was to provide unique local items like clothing, sterling silver, jewelry, crystals and minerals, aromatherapy products and art. One more favorite is Lucky Bamboo, which creates more oxygen in rooms where it grows. There’s also Soilmoist and other garden products.

Earth’s Natural Treasures too... now has a food license, and smoothies, coffee products and healthy snacks will be on sale soon in a café in the back of the store.

“We’re busy trying to grow our clientele and store now,” Bezoski said. “We’re customer oriented, and anything a customer might want we will order.”

So far, around half of the store’s visitors are tourists, but local shoppers are increasing in number. Earth’s Natural Teasures too... has a newsletter that details all of the specials and bonuses the store offers, as well as a variety of seminars and events. The newsletter can be seen at

“We like to educate people about what we have offer,” she said. “Most of our products sell for far less than those at an average retail health food store.”

Bezoski and Coles agree that their location in Geneva is ideal. “We’re near the lake and Geneva State Park and all the attractions,” Coles said. “And the store itself is in a great-looking old building that’s ideal for interacting with customers in a friendly, face-to-face way.”

Coles and Bezoski said they look forward to bringing even more items to Earth’s Natural Treasures too... to promote health and sustainable living in Ashtabula County.

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