The Star Beacon; Ashtabula, Ohio

January 13, 2013

Liberty Tax Service wavers work hard for the money

By WARREN DILLAWAY - warren@starbeacon.com
Star Beacon

ASHTABULA — Seven men turned heads Saturday morning as they put on their State of Liberty outfits and waved to cars along Route 20 near Liberty Tax Service.

The national tax service has more than 4,000 offices and puts their marketing money into local people and incentives for customers to recommend them to others, said Cheryl Josson, general manager of the Ashtabula office of Liberty Tax Service.

Pam McNally, office manager, instructed contestants, provided their costumes and set about to judge their performance and shoot a few pictures.

“We are trying out seven guys to fill a few positions,” she said. McNally said it is important to be able to connect with motorists.

Damon Sylanski, 23, of Ashtabula, said he wouldn’t mind getting the part-time job, but also was looking to have some fun.

Sylanski and Joe Baldwin, also of Ashtabula, put a couple of cartwheels into their routines.

Josson said the company uses “gorilla marketing” all over the country, but does not advertise on a national basis. “It is a very unique concept,” she said.

“The first thing we ask the (new customer) is ‘How did your hear about us?,’” Josson said. She said more than 80 percent make their connection through the wavers who stand outside in all kinds of weather.

She said most people filing with Liberty do so in the first three weeks to get an early refund.

The wavers stand outside in all kinds of weather, but the shifts are only 3 to 4 hours and include 10 minute breaks every hour.

“They make way above minimum wage,” she said of the people who make you smile while driving down Route 20.