The Star Beacon; Ashtabula, Ohio

Local News

January 13, 2013

Liberty Tax Service wavers work hard for the money

ASHTABULA — Seven men turned heads Saturday morning as they put on their State of Liberty outfits and waved to cars along Route 20 near Liberty Tax Service.

The national tax service has more than 4,000 offices and puts their marketing money into local people and incentives for customers to recommend them to others, said Cheryl Josson, general manager of the Ashtabula office of Liberty Tax Service.

Pam McNally, office manager, instructed contestants, provided their costumes and set about to judge their performance and shoot a few pictures.

“We are trying out seven guys to fill a few positions,” she said. McNally said it is important to be able to connect with motorists.

Damon Sylanski, 23, of Ashtabula, said he wouldn’t mind getting the part-time job, but also was looking to have some fun.

Sylanski and Joe Baldwin, also of Ashtabula, put a couple of cartwheels into their routines.

Josson said the company uses “gorilla marketing” all over the country, but does not advertise on a national basis. “It is a very unique concept,” she said.

“The first thing we ask the (new customer) is ‘How did your hear about us?,’” Josson said. She said more than 80 percent make their connection through the wavers who stand outside in all kinds of weather.

She said most people filing with Liberty do so in the first three weeks to get an early refund.

The wavers stand outside in all kinds of weather, but the shifts are only 3 to 4 hours and include 10 minute breaks every hour.

“They make way above minimum wage,” she said of the people who make you smile while driving down Route 20.

1
Text Only
Local News
Ashtabula County Alive
July 4 Celebrations 2014
Summer off to Big Start
Ashtabula County Flag Day 2014
Northeast Ohio Soap Box Derby 2014
Tour de State Line and Boating Season
Ashtabula County Memorial Day 2014
Sam Magill Sr. Memorial
Armed Forces Echo Taps 2014
Lakeside Loop Color Run
Keeping Ashtabula County Clean and Healthy
Canoe Race and Ashtabula Easter Events
The Taping of the Teacher: A sticky Sitation
18th Annual Polar Bear Plunge at Geneva State Park
House Ads
AP Video
NDN Video
Heartwarming 'Batkid Begins' Documentary is Tear-Jerker Sadie Doesn't Want Her Brother to Grow Up Broken Water Main Floods UCLA "Maxim" Hotness! See Jessica Alba's Sizzling Spread Two women barely avoid being hit by train Orlando Bloom and Justin Bieber Reportedly Came To Blows In Ibiza Meet the Man Behind Dumb Starbucks Chris Pratt Adorably Surprises Kids at a 'Guardians of the Galaxy' Screening NOW TRENDING: Peyton Manning dancing at practice "The Bachelorette" Makes Her Decision Thieves pick the wrong gas station to rob Golden Sisters on '50 Shades' trailer: 'Look At That Chest!' Staten Island Man's Emotional Dunk Over NYPD Car - @TheBuzzeronFOX GMA: Dog passes out from excitment to see owner Baseball Hall of Famers Inducted 'Hunger Games: Mockingjay Part 1' Sneak Peek Florida Keys Webcam Captures Turtles Hatching Morgan Freeman Sucks Down Helium on 'Tonight Show' Robin Wright Can Dance! (WATCH) She's Back! See Paris Hilton's New Carl's Jr. Ad