Published July 15, 2008 06:46 pm - West Coast Choppers founder Jesse James will spend two days in Ashtabula County next month on his nationwide tour to launch his new clothing line for the American worker.
Jesse James hits the road to launch new clothing line in Ashtabula County
By SHELLEY TERRY - Staff Writer - sterry@starbeacon.com Star Beacon
West Coast Choppers founder Jesse James will spend two days in Ashtabula County next month on his nationwide tour to launch his new clothing line for the American worker.
James will be making special appearances Aug. 9 at the Wal-Mart in Ashtabula Township and Aug. 10 at the Ashtabula County Fair in Jefferson.
“To kick off this launch, Jesse is hitting the road and touring across the United States to talk to the American worker one on one,” said Monique Huey-Jones, Jesse James’ spokeswoman.
The clothing line is called Jesse James Industrial Workwear.
James started West Coast Choppers with little more than a few dollars, a vision, raw talent and a lot of determination.
“West Coast Choppers began with Jesse building motorcycles in his mom’s garage and has grown into a global empire.” Huey-Jones said. “The iconic logo is now recognized around the world, and James’ success as an entrepreneur is unstoppable.”
An expert welder, James produces only 12 to 14 bikes a year, making a very long waiting list for his coveted masterpieces.
James will be the special guest Aug. 9 at the 14th annual Ashtabula County Truck Show, sponsored by the Ashtabula County Fair Board; and the first annual Motorcycle Show, sponsored by Truckers Helping Hands. Registration will be from 10 a.m. to noon; cost is $12 for trucks and $12 for motorcycles. All proceeds will benefit the Ashtabula County Special Olympics.
Truckers Helping Hands has been in existence for the past 14 years. The group started small by having T-shirt raffles, and it just kept growing with the goal of raising money to help Special Olympics athletes.
James’ relationship with Wal-Mart has been ongoing for six years. He has had his line of West Coast Choppers apparel in Wal-Mart stores exclusively, but he had a vision beyond that, Huey-Jones said.
“He saw a need in the market for a line of truly hardworking long-wearing apparel that wouldn’t break the bank,” she said. “He brought his vision and his brand of work clothes to Wal-Mart to continue offering blue-collar workers value.”
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