Wed, Nov 25 2009
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Times changing with newspapers, Web sites A ROBERT LEBZELTER column for March 29, 2009 Star BeaconThe Detroit Free Press now delivers only three days a week. A more limited edition can be purchased on newsstands, but for many, they are dependent on the Web version the rest of the time. The Star Beacon is trying to satisfy the demands of Web readers, while retaining its core group who want to read an actual newspaper daily. One way we are doing that is by trying to update the news on our Web site more often. The Beacon has begun updating the news as we get it, write it and process it. The Beacon no longer will be working for that 11 p.m. daily deadline. Our deadlines will come whenever news becomes available. Our ploy, frankly, is to get you interested in coming back to our Web site as much as possible. Our advertisers are hoping you will take more notice of their existence on our site and what they have to say. Also, local radio stations no longer emphasize local news. Most no longer have real news people. Alas, they rewrite or read the Star Beacon verbatim early in the morning and forget local news the rest of the day. Which means when news happens throughout the day, our Web site is your best bet for staying informed. Hmmm, that sounds like a commercial. And also the Beacon Web site now tweets. Pardon us, yes, we do. If you aren't familiar with tweeting, it comes from social networking sites like Twitter and Facebook. Tweets are usually single sentences in which a member announces to his friends what he is doing or thinking or considering, like, "Well, I'm going to take a shower" or "The first tulip of the season is popping out outside my window." Beacon tweets may give you an inside view of upcoming stories, little asides from a meeting that didn't fit the original story or heads up on a story or column or feature that you might be interested in. It could even be, gasp, a correction to a published story. "Here is the real emergency number. We got it wrong in today's newspaper. Dial 911." Our staff is still adjusting to this tweeting thing, but stop at our site from time to time and see what's going on. It gets you further into our newspaper, the inner workings of the newsroom. Pretty exciting, eh? Well, calm down and enjoy our subtle changes. This column is already getting too long. If I have any more to say on the subject, I'll just tweet it. Lebzelter is special sections editor. E-mail him at bobleb@starbeacon.com. 
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